Darlings, I’d like you to meet two of my favorite Montrealers who also happen to helm my favorite local boutique. Joshua (green shoes) and David (pink blazer) are the fashionable minds behind their eponymous shop, JoshuaDAVID. I was introduced to the boutique and its charming owners when I first moved to Montreal. Not only was I totally smitten with their perfectly curated selection of both emerging and established contemporary designers from day one, I was also impressed by their commitment to proving a personal shopping experience for each and everyone of their clients. First opening their doors in 2009, Joshua and David have developed a loyal client following and continue to be leaders in their field. Now, thanks to their newly revamped e-commerce site, you have the ability to shop their impeccable selection from the comfort of your own home, whereever you are.
Since I conveniently live a few blocks away from the shop, I frequently pop in for “research” purposes. On my last visit, I chatted with the guys about all things fun and fashionable and even managed to snap a few photos between my researching. Make sure to visit the next time you’re in Montreal!
What inspired you to open JoshuaDAVID?
Westmount was lacking a branded, contemporary womenswear boutique that offered all the great designers our clients know and love with the service they deserve. We love our clients and the experience of dressing women is a creative and personal process that we wouldn’t trade for anything!
What items are an absolute must for this Spring/Summer?
White denim and a micro cross-body bag to hold all the essentials while you’re lounging on Mont-Royal or touring Rome.
Best advice for those thinking about entering the fashion world?
The fashion world is definitely not as glamorous as it seems. Apart from the seasonal events and the odd gala, you will put in a lot of hours for a fair wage. It is creative and challenging but you get what you put into it. Don’t underestimate the importance of education; a strong post-secondary experience will help you in any career you choose and teach you essential transferable skills.
You have 48 hours in Montreal, how do you spend it?
1. Sleep in till 10.
2. Brunch at Lawrence on St Laurent.
3. Home décor boutique-ing after brunch.
4. Stroll all the way down to St Henri, burn off the calories before step 5.
5. Get a homemade donut at Léché Desserts.
7. Late supper Le Bremner.
8. Drinks at Philemon.
10. Repeat. (Switch up the restaurants maybe. We’re kind of foodie type people.)
Who are your designers to watch?
Mansur Gavriel handbags and Erin Klienberg’s new collection which is hitting our store this fall. Erin, one of the co-founders of the Coveteur, re-enters the contemporary market after a brief hiatus and we can’t wait to show you her lovely designs.
What trend are you totally over?
Peplum. Totally over peplum.
4926 rue Sherbrooke Ouest