Started in 2009 by Joyce Azria, the daughter of design powerhouse Max Azria, BCBGeneration exudes her decidedly “It Girl” meets L.A. style. It’s the perfect mixture of so many styles, bringing preppy, feminine, sporty, boho, and classic elements together in one cohesive collection. From luxe fabrics and fun prints, to artfully placed cutouts and alluringly exposed midriffs, the Spring 2014 collection from BCBGeneration is begging for lazy brunches, nights on the town, shopping dates in the city, and weekends spent at music festivals. Not only is the collection totally lust worthy, it’s also totally wallet friendly. Happy shopping darlings!