Gabrielle Chanel is rightly considered one of the most influential designers of the 20th century. She freed women from the constraints of the corset, popularized the little black dress, and introduced a whole new approach to dressing. Telling women “the best color in the whole world is the one that looks good on you,” she urged women to not only dress for themselves, but to live for themselves as well. Refusing to be constrained by the conventions of society, she lived her life unapologetically. That incredible joie de vivre turned little Gabrielle from the convent school at Aubazine into the formidable and fashionable Coco Chanel who continues to inspire the fashion world and her namesake House.
This freedom of style is at the heart of the House of CHANEL. It is as much a part of the House’s DNA as tweed, the intertwining of the masculine and feminine, and the many other codes and totems that are so very emblematic of CHANEL. That freedom serves as inspiration for the latest CHANEL Fine Jewelry ad campaign. Featuring CAMÉLIA, COCO CRUSH, PLUME DE CHANEL, EXTRAIT DE CAMÉMLIA, COMÈTE, COMÈTE PERLÉE, COMÈTE GÉODE, PÉTALES DE CAMÉLIA, COMÈTE CHEVRON, CAMÉLIA PRÉCIEUX pieces, the campaign is elegant and striking in its simplicity. Focus is drawn to the multitude of ways that these beautiful pieces are styled rather than anything else. Playing with the idea of symmetry, repetition, asymmetry, stacking, and single bold statements, this striking campaign truly embodies the freedom of style and self expression so beloved by Coco Chanel and her eponymous Maison.